John Lewis of Hungerford - "Christmas Master"

TMW Unlimited

TMW Unlimited London, United Kingdom

7369

Title	Christmas Master
Agency	TMW Unlimited
Campaign	Christmas Master
Advertiser	John Lewis
Brand	John Lewis of Hungerford
Date of First Broadcast/Publication	2015 / 11
Business Sector	Home Furniture
Story	The ad is set in a kitchen at Christmas time as a dad and his young daughter set about making Christmas cupcakes. But while the cupcakes dad makes are perfect looking enough for Bake Off, his daughter’s efforts leave a lot to be desired. She presents her grotesque creations proudly to her mum, who does her best to look impressed, but as the girl skips off, mum quickly puts down her cupcake and eats one of dad’s instead. The ad, which focuses on John Lewis of Hungerford’s handcrafted kitchens, has the endline: “Imperfection not tolerated”. The 50-second film launches online today, Monday, November 2nd. The ad was created by TMW Unlimited and the production company was Mind’s Eye.
Media Type	Television
Length	50 seconds
Market	United Kingdom
Production Company	Mind's Eye
Chief Creative Officer	Graeme Noble
Art Director	Mark Urey
Creative Director	Phil Rhodes
Agency Producer	Millie Graham-Campbell
Creative Team	Marc Curtis
Director	Charlie Phillips
Editor	Keith Wright
Post Production	Gramercy Park Studios
Sound Design Company	Score Draw Music
Director of Photography (DOP)	Max Brill
Creative Director	Mark Urey
Copywriter	Phil Rhodes
Agency Contribution	TMW Unlimited