| Title | Bruised Fruit |
| Brief | During the pandemic, domestic violence increased by 30% but calls to Interval House Women’s Shelter went down. Why? Because while locked down with their abusers, women had no way to get the crucial information they needed to get help.So we hid lifesaving information in one of the only places these women could get away from their abusers during the pandemic: the grocery store.We created a display filled with bruised apples and placed it in the produce section. On each apple, we added produce stickers with information about abuse and the Interval House Crisis Line. Leveraging something as everyday as the produce sticker allowed us to place this life-saving information somewhere that could be discovered, and held onto, without being detected by abusers.Recognizing that some people had pivoted to ordering groceries online, we also discreetly added bruised apples to grocery delivery orders, mixing them among other produce. |
| Agency | DonerNorth |
| Campaign | Bruised Fruit |
| Advertiser | Interval House |
| Brand | Interval |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Post Production | Married to Giants |
| Chief Creative Officer | L...e M...in Subscribers Only |
| Executive Creative Director | A..m T..r Subscribers Only |
| Executive Creative Director | R..a Ec.....ey Subscribers Only |
| Associate Creative Director | J...in T...o Subscribers Only |
| Art Director | J...in T...o Subscribers Only |
| Associate Creative Director | J..l M..k Subscribers Only |
| Copywriter | J..l M..k Subscribers Only |
| SVP | Je....er D..k Subscribers Only |
| Integrated Production | Je....er D..k Subscribers Only |
| Integrated Producer | C....yn Mi....ll Subscribers Only |
| Director | ..n L...ie Subscribers Only |
| Photographer | ..n L...ie Subscribers Only |
| Studio Manager | W....am L...g Subscribers Only |
| President | Ca.....ne Ma....in Subscribers Only |
| Account Director | Kr....ne La.....ere Subscribers Only |
| Account Supervisor | ..e Re....ds Subscribers Only |
| Account Supervisor | B...ca L....na Subscribers Only |
| Strategist | M....el McDo.........skow Subscribers Only |
| Vice President (VP) | C...ie R....nd Subscribers Only |
| Group Media Director | C...ie R....nd Subscribers Only |
| Senior Producer | J...a E....ds Subscribers Only |
| Offline | Ma....eu Be....er Subscribers Only |
| Editor | Ma....eu Be....er Subscribers Only |
| VFX Company | W....an Subscribers Only |
More Work
SEE ALLESCape Abuse
- BRAND:
- Interval House
- AGENCY:
- UNION
Bruised Fruits (60s)
- BRAND:
- Interval House
- AGENCY:
- UNION
Librettogram
- BRAND:
- Pizzeria Libretto
- AGENCY:
- UNION