Title | 22/03/14 21:57 |
Agency | Serviceplan Group France |
Campaign | The "Non-Advertising Campaign" |
Advertiser | Heineken |
Brand | Desperados |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | Briser tous les diktats de la publicité d’alcool en France ; à savoir : les visuels retouchés, parfaits, sublimés, « faux ». Avec une proximité à la cible jamais atteinte, bref au plus près des gens In Real Life |
Media Type | Billboard |
Executive Creative Director | Hervé Poupon |
Creative Director | Yv Corbeil |
Art Buyer | Audrey Hermann |
Photographer | Ben Stockley |
Account Director | Stéphane Perrot |
Account Executive | Céline Demarsan |
Advertising Manager | Annick Vincenty |
Advertising Manager | Jérémy Strohner |
Advertising Manager | Clémentine Doumenc |
Advertising Manager | Élise Beaulac |
Art Director | Alexandra Bergy |
Art Director | Nicolas Bry |
Art Director | Amandine Lemaire |
In Charge Of Creative & Strategic Planning / Research + Creative Brief | MEYER Alexandre |