Poker Beer - "Pizza & Poker Call"

DDB Worldwide Colombia

DDB Worldwide Colombia Bogotá, Colombia

473

Brand: Poker Beer
Country: Colombia

Advertiser: Bavaria Brewery

Title	Pizza & Poker Call
Agency	DDB Worldwide Colombia
Campaign	Pizza & Poker Call
Advertiser	Bavaria Brewery
Brand	Poker Beer
Date of First Broadcast/Publication	2024 / 6
Business Sector	Beers, Ciders, Lagers
Story	Pizza is the official food of parties and gatherings with friends. However, 95% of pizzerias in Colombia close at 11 p.m., just when the party is getting started. On the other hand, the revealing fact is that 70% of home delivery orders in the country are still made by phone. That's why Poker, the beer of friendship, decided to do something to bring friends their favorite pizza. Thus, Pizza & Poker Call was born. It was an alliance with different pizzerias, in which we took over their phone lines after closing during the month of April. Once the consumer called their favorite pizzeria, our IVR greeted them to say, "Don't worry, we'll transfer your calls to the Poker line, where we have your favorite pizza and we'll deliver it with Poker." All of this was after 11 p.m., ensuring that gatherings among friends didn't stop due to lack of food. The entire operation was carried out from a hidden kitchen, where pizzas from those closed places were baked and sent to friends' homes with cold Poker. With this initiative, Poker and the team at DDB Colombia once again succeeded in fulfilling their promise to friends by bringing them their favorite pizza and beer no matter the hour.
Media Type	Television
Length	121 seconds
Brand Manager	Eric Bernard
Chief Creative Officer	John Raúl Forero
President	John Raúl Forero
Art Supervisor	Rigo Abello
Chief Executive Officer (CEO)	Xavier Serrano
Creative Director	Francisco Jimenez
Creative Director	Luis Amaya
Chief Creative Officer	Joffre Carmona
Creative Vice President	Christian Tufano
Art Director	Andrés Sánchez
Chief Executive Officer (CEO)	JOSE MENDOZA
Art Director	Samuel Tamayo
Chief Strategy Officer	Juan Isaza
Chief Marketing Officer (CMO)	Alvaro De Luna
Director	Gina Medina
Audio Engineer	Diego Cáceres
Marketing Director	Mariana Cárdenas
Art Director	Santiago Felipe Barreto Alvarado
Creative Vice President	Juan Valero
Art Supervisor	Javier Soler
Art Director	NATALIA CASTRO
Creative Director	Charles Andara
Managing Director	Javier Ducuara
Vice President (VP)	Juan Carlos Chaves
Managing Director	Jacobo Álvarez Sandoval
Chief Experience Officer	Quimet Brugues
Account Director	Mauricio Álvarez
Project Manager	Lina Barajas
Partner Portfolio Management	Mónica Sanin
Creative Director	Brenda Catalina Jácome
Account Executive	María Alejandra Gómez
Art Director	Felipe Villalobos Muñoz
Copywriter	Mayra Granados
Art Director	Mariangeles Valero
Art Director	Daniela Carranza
Art Director	Peter Soto
Art Director	Alejandro Porras
Art Director	John Guarnizo
Art Director	Alvaro Pedraza
Art Director	Cristian Chacón
Art Director	Hugo Bohorquez
Art Director	Maria Camila Corredor
Art Director	Wolmar Tellez
Art Director	Jhonatan Salguero
Art Director	Ingrid Pineda
Art Director	Sebastian Mora
Art Director	Bryan González
Art Director	Luis Barrios
Art Director	Diana Patricia Colorado
Art Director	Alejandro Silva
Copywriter	Angélica María de la Hoz
Graphic Designer	Sebastián Toro
Copywriter	Daniela Barrera
Digital Design	Oskar Alex Pulgarin
Copywriter	Sebastián Rengifo
Art Director	Liliana Patricia Giraldo
Copywriter	Andrea Pinilla
Copywriter	Nicolás Franco
Art Director	Paula Andrea González
Associate Creative Director	Deivi Moreno
Associate Creative Director	Camilo Garzón Rengifo
Motion Graphic Designer	Jim Salcedo
Copywriter	Daniel Cante
Associate Creative Director	Diego Felipe Jiménez
Executive Producer	Tatiana Oliver
Producer	Marcela Zabaleta
Executive Producer	Will Ardila
Motion	Edition Lammerhuber