Grand Prestige - "The Digital Ageing Cellar"

Isobar

Isobar Amsterdam, Netherlands

3166

Title	The Digital Ageing Cellar
Brief	Dutch beer brand Hertog Jan’s "Grand Prestige" gets better with age. To capture this idea, the brand launched the Digital Ageing Cellar, a one-of-a-kind website that actually takes six years to evolve, just like a bottle of Grand Prestige. Year by year, the master brewer explains the next chapter in the story of the beer. Only patient drinkers will be able to unlock each chapter at the right time. Meanwhile, the app provides tips on how to store your beer until the big opening.
Agency	Isobar
Campaign	The Digital Ageing Cellar
Advertiser	AB Inbev
Brand	Grand Prestige
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Strategy Director	S...e Ko....ra Subscribers Only
Creative Director	C...s B...is Subscribers Only
Copywriter	R..a L...s ..n ..n B...k Subscribers Only
Art Director	M...i P...�s J...à Subscribers Only
Designer	M....mo M...er Subscribers Only
Account Manager	C...re D...en Subscribers Only
Production Company Producer	S...ra B...e Subscribers Only
Senior Brand Manager	S...s ..n D..e Subscribers Only
Marketing Manager	J...t ..n .e S...e Subscribers Only
Senior Brand Manager	R...ne G...rs Subscribers Only
Development	Si......ort Subscribers Only