Title | Distracted Ads: OOH |
Agency | VCCP |
Campaign | There's a Lot to Take in |
Advertiser | Mondelez International |
Brand | Cadbury |
Date of First Broadcast/Publication | 2024 / 6 |
Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
Story | Cadbury, in collaboration with VCCP London has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk &More bar. Cadbury Dairy Milk &More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, Cadbury Dairy Milk &More Nutty Praline Crisp and Cadbury Dairy Milk & More Caramel Nut Crunch. The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in”. Central to the campaign is an out of home activation: a series of ’distracted’ ads. Within the poster, the eye-catching Dairy Milk &More bar grabs the attention of ‘neighbouring’ ads, the people featured within each can’t help but stare. As part of the activation, Cadbury has involved real independent businesses for the surrounding ‘distracted’ ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand’s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community. |
Media Type | Poster |
Advertising Agency | VCCP |
Editing Company | The Assembly Rooms |
Executive Creative Director | Chris Birch |
Executive Creative Director | Jonny Parker |
Creative Director | Laura Muse |
Art Supervisor | Ali Augur |
Managing Partner | Matt Smith |
Business Director | Charlie Griffith |
Account Director | Bella Johnston |
Account Director | Will Hazelton |
Account Manager | Maddie Jones |
Planning Director | Ollie Gillmore |
Design Director | Adam Edwards |
Designer | Carl Sherry |
Studio Manager | James Perry |
Post Production | Gerda Aleksandraviciute |
Social Editor | Teresa Tang |
Production Company | Smuggler |
Director | Tom Speers |
Managing Director | Fergus Brown |
Executive Producer | Lucy Kelly |
Producer | Claire Jones |
Director of Photography (DOP) | Nick Morris |
Production Manager | Adam Evans |
Location Manager | Rupert Bowkett |
Production Designer | Lucie Red |
Casting Director | Ali Fearnley |
Wardrobe Stylist | Michelle May |
Hair | Make Peña |
Hair | Eve Coles |
Editor | Eve Ashwell |
Editor | Edward Cooper |
Post | Black Kite |
Production Company | Black Kite |
Colorist | Tom Mangham |
Post Production | Phil Whalley |
VFX Lead | Mark Stannard |
Audio Post | Wave 750mph |
Production Company | Wave 750mph |
Head of Production | Olivia Ray |
Sound Designer | Friyana Engineer |
Sound Designer | Sam Ashwell |
Model Making | Paul Baker |
Creative Team | Haley Koehn |
Creative Team | Louise Organ |
Agency Account Manager | Daniella Wilmot |
Strategic Planner | Scott Isaac |
Chief Agency Producer | David Vass |
Broadcast Affairs | Alexia Collins |
Artworker | Toby Kadir |
Senior Editor | Phoebe Armstrong |
Senior Editor | Beaver |
Executive Audio Producer | Aishah Amodu |
Post Production | Stanley |
Strategic Planner | Charlotte O’Brien |
Art Director | Terry Palamara |
Creative Producer | Gabor Marinov |
Art Director | Bernadett Dian |
Production Manager | Balazs Berky |
Photographer | Aaron Tilley |
Photographer's Agent | Angela Woods |
Photographer | Wanda Martin |
Media Buying Agency/Media Planner | Publicis Media |