| Title | From Lost Treasure, To a New Free Source of Brand Emotion |
| Agency | BBR Saatchi & Saatchi |
| Campaign | From lost treasure, to a new free source of brand emotion |
| Advertiser | Procter & Gamble |
| Brand | Pampers |
| Posted | September 2014 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Director | A..r A...ly Subscribers Only |
| Creative Director | O..d L...e Subscribers Only |
| Copywriter | R...n L...n Subscribers Only |
| Art Director | S...an Je....im Subscribers Only |