| Title | More than pain |
| Brief | While there is a growing awareness in Australia of prescription opioids as powerful and potentially addictive painkillers, there are a range of other physical, mental and social side effects the public is largely unaware of.Our idea was to use cinematic storytelling to build a powerful narrative around these seemingly unrelated issues, before unexpectedly revealing opioids as the common cause.The result is a moving twist on a side effects awareness piece; an arresting 45-second film that explores the nature of loss through relationship breakdown, social isolation, crippling anxiety and impaired function.Emotive and suggestive, the multiple narrative threads provide connection points for a wide and diverse audience, capturing their attention before delivering our warning – opioids can take away more than pain. |
| Agency |
Showpony Advertising
|
| Campaign |
More than pain
|
| Advertiser |
ReturnToWork South Australia
|
| Brand |
ReturnToWork South Australia
|
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| Posted | January 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Television & Cinema
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| Director |
P...is M....is Subscribers Only
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| Creative Director |
R..y Ken.......ster Subscribers Only
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| Senior Creative |
A..y S...t Subscribers Only
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| Account Manager |
C...el A...no Subscribers Only
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| Account Director |
..a C...ho Subscribers Only
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| Director of Photography (DOP) |
E....on H...in Subscribers Only
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| Art Director |
C...s ..m Subscribers Only
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| Sound Design Company |
J...in A....ry Subscribers Only
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| Production Company Producer |
M...y G...t Subscribers Only
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