Evans Briceno
Director at Whiskey films Co.
caracas, Venezuela

Evans Briceno Interview(s)

POV: Director

How would you describe what you do?
What I do? , first, it is fun and exciting. I act for my actors, shrink my client’s heads, share jokes with my team mates, nurse the camera, and so on. And you don't know 100% how your movie will look like until all the pieces of the puzzle converge on set. You have to be the driving creative force in a production, visualizing and defining the style and structure of the film. And you cannot do that unless all your crew has seen the same image in their minds. So, for that part, you have to sell that image to them and let them play with it too, in order to create something great as a team.
How did you get into this job?
I wrote a lot of tv ads, in my early years as a Vp Creative Director. I went to a lot of film sets, music studios, and post production houses. I always felt amaze with all the technology, all those people in rushing deadlines, the adrenaline running trough corridors. So the effective and crazy advertising industry prepared the road for me to become an audiovisual storyteller, a passionate filmmaker. So I felt in love with stories. I understood years ago the impact of narrative images, people's psychology, human behavior, relationships, the art of framing, the thrill of an acting performance. So I studied, practiced and use my relations to give it a shot. Now I’m shooting a lot lately since that.
What is most challenging about what you do?
The most challenging is to bring out a great performance from actors.
What is most rewarding?
Enjoying a great acting sequence or a beautiful composition. If tears of happiness try to come out, you know you are in the right way.
What’s a typical work week like?
I always receive at least one pitching project at week to check. I reserve time to abstract myself into imagination, plus watch movies and series as much as I can. Sometimes I visit clients to feel the good vibes face to face, or just share a phone call with some exciting idea they have and I get into the same alpha frequency to encourage them, to let them feel the idea have the potential, giving them some tips to improve it.



Some weeks we are just rushing with production meetings and putting the clock alarm to 3:00 am waking hour to catch the sunrise on your lens, no before watch a movie or a tv series to catch a dream first.
What needs to happen the most in order for a shoot to run smoothly?
A Superb Idea above all. The best team possible and the minimum necessary time and budget to produce it.
Whats your best job/worst job?
The best job is yet to come. The worst I don't remember !
What advice would you offer someone considering a career as a Director?
Read a lot, read some more, observe your surroundings and people's behavior, digest a lot of symbolic images, listen to music. work hard without hesitation and don't forget a camera.
If you had one project that you could post on AdForum to represent your work, what would it be?
My Short film: "Aida"
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