Beck's - "The Gegen Braune Flaschen-Bottle"

Serviceplan Group

Serviceplan Group Munich, Germany

Awards

3591

Brand: Beck's
Country: Germany

Advertiser: AB Inbev

Title	The Gegen Braune Flaschen-Bottle
Brief	We wanted to make sure that Beck’s never gets into the wrong hands again. That’s why we answered only two hours after the photo made it into the news: With the pre-release of a design entry. The label on the typical green Beck’s bottle has a distinctive double-meaning. Literally translated, it says “No brown bottles”. And like “red neck” or “white pride” are terms associated with a certain group of people, “brown botte” stands for “right-wing idiot” in German. A political statement that eventually reads: “Against right-wing idiots”.
Agency	Serviceplan Group
Campaign	The Gegen Braune Flaschen-Bottle
Advertiser	AB Inbev
Brand	Beck's
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Social Media
Global Chief Creative Officer	A..x S...ll Subscribers Only
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