Title | Fable (60 sec) |
Agency | Merkley+Partners |
Campaign | The Big Race |
Advertiser | Daimler AG |
Brand | Mercedes-Benz |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Sport Cars |
Story | The storybook legend of two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, the all-new high performance sports car built by Mercedes-AMG engineers to take on all challengers. It's a fun, thrilling, action-packed tale featuring a hare, a tortoise and 503 horses. Visit http://www.BigRace.com to learn more about #TheBigRace between the Tortoise and the Hare, brought to you by Mercedes-Benz. |
Media Type | Television |
Length | |
More Information | www.bigrace.com |
Production Company | Ridley Scott Creative Group |
Special Effects / VFX | MPC NY |
Creative Director | Chris Landi |
Copywriter | Chris Landi |
Art Director | Kirk Mosel |
Agency Producer | Alex Kobak |
Director | Robert Stromberg |