| Title | Soffa Sans |
| Brief | The few people who ever found their way to Ikea's sofa planning tool used it to create pictures of aliens, mazes and, well, "tools". Some were even using it to create messages. This inspired the design and launch of Ikea Soffa Sans: a real, downloadable font, built from 38 different sofa configurations on the sofa planning tool. Punctuation marks, hashtags and symbols were co-created by the public, extending the conversation and encouraging the sharing of designs. The best ones even won an actual sofa. |
| Agency | Proximity London |
| Campaign | Soffa Sans |
| Advertiser | IKEA |
| Brand | Sofa Planning Tool |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Strategy Director | J...s B....am Subscribers Only |
| Account Planner | A...n Br......eil Subscribers Only |
| Art Director | ..y P....am Subscribers Only |
| Copywriter | ..n C....an Subscribers Only |
| Executive Creative Director | J..n T...cy Subscribers Only |
| Business Director | ..e J...s Subscribers Only |
| Account Manager | A...e K...on Subscribers Only |
| Social Media Specialist | M....el C...vy Subscribers Only |
| Web Communications Manager | J...n B...k Subscribers Only |
| Social Media Specialist | R....na H...am Subscribers Only |
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