CALM - "The last photo"

adam&eveDDB

adam&eveDDB London, United Kingdom

Awards

7013

This ad is part of the ACT Responsible Collection

Brand: CALM
Country: United Kingdom

Advertiser: Campaign Against Living Miserably (CALM)

Title	The last photo
Brief	We needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.
Agency	adam&eveDDB
Campaign	The Last Photo
Advertiser	Campaign Against Living Miserably (CALM)
Brand	CALM
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	120 seconds
Sound	Wave Studios
Editing Company	Final Cut
Colorization	R...al Subscribers Only
Executive Creative Director	M..e Su.....and Subscribers Only
Audio Engineer	J..f S...h Subscribers Only
Music Supervision	J...s R....rd Subscribers Only
Designer	S...t S...ey Subscribers Only
Creative Team	A..y C...gh Subscribers Only
Creative Team	R....rd M....nn Subscribers Only
Chief Creative Officer	R....rd B..m Subscribers Only
Head of Production	J..k B...ey Subscribers Only
Colorist	J...s B....rd Subscribers Only
Head of Production	..n S...pe Subscribers Only
Executive Creative Director	..t N...on Subscribers Only
Director	..x F...er Subscribers Only
Assistant Integrated Producer	R....rd B...ey Subscribers Only
Motion Graphics	.d Ch....ie Subscribers Only
DP	..m J....fe Subscribers Only
Post Production	J...s I....nd Subscribers Only
Editor	J...s R...n Subscribers Only
Assistant Producer	J..e P...er Subscribers Only
Sound Producer	B..h T....in Subscribers Only
Integrated Producer	..y S....ns Subscribers Only
Assistant Integrated Producer	Sc....tt R..d Subscribers Only
Executive Producer	C...en .e W..t Subscribers Only
Audio Engineer	P...e T...d Subscribers Only
Color Producer	..i M...h D...an Subscribers Only
Music Producer	M...an P...in Subscribers Only
Music Producer	..n R....ns Subscribers Only
Production Company	Ca.....el Subscribers Only
Music	R....rd M...c Subscribers Only
Music Publishing	C....er M...c Subscribers Only
Music Publishing	Ca....ll Co....ly &...; .o Subscribers Only
Press Relations	H..e . G...y Subscribers Only