Jon Toews
SVP General Manager, ECD at Critical Mass
Toronto, Canada
TitleThe Inaccessible Transit Shelter
BriefOn behalf of the Centre for Independent Living in Toronto and the City of Toronto, this transit shelter was entirely enclosed in glass so people couldn’t get inside. A headline explained: "Feeling left out? Over 400,000 Torontonians with disabilities do, too." A call to action drove people to a website where they could explore ways of making Toronto more accessible.
Agency
Campaign The Inaccessible Transit Shelter
Advertiser Centre for Independent Living
Brand Centre for Independent Living

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