Jeff Cenna
Creative Director at Energy BBDO
Chicago, United States
TitleWonderful Weather Alerts
BriefIn springtime, allergy sufferers hide inside from the beautiful blooming trees and flowers. But with Claritin, they don’t need to. The allergy medicine brand created the first ever weather alerts designed to drive people (especially allergy sufferers) to go outside. The alerts targeted the top 10 allergy cities with a live weather map, live weather graphic overlay, an emergency alert voiceover and videos of local parks. The alerts were triggered by ideal weather conditions ౼ including sunshine and temperatures over 68° F ౼ and sent to individuals huddled indoors on desktop computers.
Agency
Campaign Wonderful Weather Alerts
Advertiser Bayer
Brand Bayer Allergy medicine

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Digital
Chief Creative Officer A...és O....ñez Subscribers Only
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