Title | Summer is All Yours |
Agency | Goodby Silverstein & Partners |
Campaign | Summer is All Yours |
Advertiser | BMW |
Brand | BMW |
Date of First Broadcast/Publication | 2024 / 7 |
Business Sector | Cars |
Story | the campaign portrays a parody world where America's most beloved weatherman, Al Roker, spreads an innocent lie about the weather on social media before cruising to the shoreline in his all-electric BMW i4. |
Media Type | Television |
Length | |
Production Company | Tool of North America |
Director | Win Bates |
Art Director | Guillermo Aliaga Pueyrredon |
Copywriter | Belen Russomanno |
ACD | Kevin Leung |
ACD | Clemens Zlami |
Executive Creative Director | Matt Edwards |
Executive Creative Director | Wes Phelan |
Producer | Jennifer de Leon |
Head of Production | Jim Haight |
Group Account Director | Tom Powers |
Account Director | Rebecca Bell |
Executive Producer | Matthew Flake |
Business Affairs Manager | Heidi Killeen |
Assistant Account Manager | Susie Juarez Rodriguez |
Actor / Celebrity | Al Roker |