Maple Leaf Foods Sustainable Meat Production - "Greenfield Meatless Monday"

Havas Worldwide Canada

Havas Worldwide Canada Toronto/Montreal, Canada

9274

Title	Greenfield Meatless Monday
Brief	To get people thinking about meat and its effect on the planet, The Greenfield Natural Meat Co became the first meat company to support Meatless Monday. Every single Monday, its employees, its web presence and, most importantly, its social feeds were meat-free zones. Even during the days leading up to meatless Monday the company talked about the importance of eating better meat...in moderation.
Agency	Havas Worldwide Canada
Campaign	Greenfield Meatless Monday
Advertiser	Maple Leaf Foods Inc.
Brand	Maple Leaf Foods Sustainable Meat Production
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	C..y Ei.....aut Subscribers Only
Creative Director	B...n A...n Subscribers Only
Copywriter	M....el Po....io Subscribers Only
Copywriter	C....ie Gl....an Subscribers Only
Art Director	M...am A....im Subscribers Only
Art Director	J...s P....to Subscribers Only
Photographer	J...in P....en Subscribers Only
Production Company	N...le Pr......ons (T.....o) Subscribers Only
Director	B...t F...er Subscribers Only
Agency Producer	Fr.....ca Ma....se Subscribers Only
Editor	R...to S....ra Subscribers Only