Title | BARBIE: Imagine The Possibilities |
Agency | BBDO San Francisco |
Campaign | Imagine The Possibilities |
Advertiser | Mattel, Inc. |
Brand | Barbie |
Posted | March 2017 |
Business Sector | Toys & Games |
Story | A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline. |
Philosophy | Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become. |
Problem | Challenge:Champion a world in which girls pursue their limitless potential. |
Media Type | Web Film |
Length | |
Chief Creative Officer | David Lubars |
Executive Creative Director | Steve Rutter |
Director | Karen Cunningham |
Editor | Andrea Macarthur |
Director of Photography (DOP) | Jeff Cutter |
Executive Creative Director | Matt Miller |
Executive Producer | Tom Weissferdt |
Production Company Producer | Lisa Christman |
Special Effects / VFX | NO6 |
Copywriter | Adam Balogh |
Art Director | Jason Moussalli |
Executive Producer | Patti Bott |
Line Producer | Suzie Greene Tedesco |
Account Director | Kim Fredkin |
Account Supervisor | Nicholas Roth |
Executive Producer | Crissy de Simone |
Post Production | Yole Barrera |
Production Company | Slim Pictures Inc. |