| Title | What the world can't read. |
| Brief | There’s a global war on journalism, with 300 journalists currently imprisoned around the world.But in a troubled world where everyone’s shouting, how can you make people pay attention to the threat against free speech?By putting their faces and their silenced voices in the spotlight.On May 3rd - the World Press Freedom Day - newspaper store Pressbyran collaborated with one of Swedens biggest newspapers, Expressen, to bring attention to the threat against journalism.The newspaper's front page was replaced by empty white space, featuring only the small words ”What the world can’t read.” And regular columns and articles in the paper where replaced with empty articles, bylined with the names and portraits of the many journalists currently imprisoned around the world - making their faces, their predicament and most importantly their silence visible to the world.By letting their silence speak, we brought more attention to the world’s imprisoned and threatened journalists, and the loss their absence means for all of us and democracy round the world.The campaign reached approximately 3 million readers - 30% of Swedens population. |
| Agency |
Åkestam Holst /NoA
|
| Campaign |
What the world can't read.
|
| Advertiser |
Pressbyrån
|
| Brand |
Pressbyrån Sweden's largest convenience and newspaper store
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Newspaper
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| Creative Director |
M...us Ja.....on Subscribers Only
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| Copywriter |
F...p L....nt Subscribers Only
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| Copywriter |
J...a Se.....ny Subscribers Only
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| Art Director |
E..k No......kar Subscribers Only
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| Art Director |
J...n L...in Subscribers Only
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| Photographer |
I..k Li....rg Subscribers Only
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| Client Director |
L..a E...er Subscribers Only
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| Account Manager |
B...a La.....ist Subscribers Only
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K..l Wi....öm Subscribers Only
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| Designer |
S..a Be.....sta Subscribers Only
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| Designer |
K...a Ma.....on Subscribers Only
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| Graphic Designer |
J..s B...an Subscribers Only
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| Social Media Manager |
R....na H...ld Subscribers Only
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