Enrique Renta
Chief Creative Officer at DDB Latina
Guaynabo, Puerto Rico
TitleFish
Agency
Campaign Death Straws
Advertiser Scuba Dogs Society
Brand Scuba Dogs Society
PostedMay 2019
Business Sector Environmental & Ecological Issues
Story The Internet was shook by a viral video of a turtle with a plastic straw embedded in its nose. Still, this continues to happen to many ocean species. In fact, “plastic waste kills an estimated 100,000 marine mammals annually, as well as millions of birds and fishes”, according to The National Oceanographic and Atmospheric Administration. In spite of that, in just the U.S. alone, estimates suggest 500 million straws are used every day. Locally in Puerto Rico, yearly estimates are at 1.1 million straws (a LOT for a small island).
Media Type Print
Advertising Agency
Chief Creative Officer
Chief Executive Officer (CEO)
Creative Director
Media Director
Producer

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