Title | Heineken @WhereNext |
Agency | R/GA |
Campaign | WhereNext |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2015 |
Business Sector | Beers, Ciders, Lagers |
Philosophy | What if the best night of your life was just around the corner? Heineken asked us to get people off the beaten track and make sure they never miss out. So we created WhereNext: a unique social discovery service built straight into Twitter.The service sorts and ranks live social data in microseconds, combining geo-located tweets, Instagram photos and Foursquare check-ins to create a picture of the night. We give people our top recommendations and show them photos of what’s out there. One look tells them exactly where they want to go—all at the speed of a tweet. |
Media Type | Web Site |
Account Director | Ross Landles |
Account Director | John Wilson |
Planning Supervisor | Kaihaan Jamshidi |
Account Planner | Stephen Spencer |
Strategic Planner | Natalie Smith |
Vice President (VP) | James Temple |
Managing Director | Matt Lodler |
Executive Creative Director | George Prest |
Executive Creative Director | James Temple |
Creative Director | Chris Williams |
Copywriter | Bradie Tippets |
Executive Agency Producer | Sam Clohesy |
Agency Producer | John Paul Toher |
Production Manager | Alex Wills |
Design Director | Peter Jupp |
Designer | Yuriy Starikov |
Digital Producer | Elisabetta Viggiani |
Technical Developer | Pedro Duarte |
Technical Developer | Mihnea Belcin |
Technical Director | Paul Carvill |
Senior Software Engineer | Danny Lee |