Shizuoka Shimbun & Shizuoka Broadcasting System - "The Mass-Media Brothers"

Spoon Tokyo, Japan

3504

Title	The Mass-Media Brothers
Brief	The spot was was made to celebrate the 75th anniversary of the Shizuoka Shimbun newspaper, and the 65th of the Shizuoka Broadcasting System. On the beach, the elderly Mass Media Brothers - newspaper and television - decide to go back to the gym when they fail to engage the attention of two internet-generation girls. After a lot of hard work, they're invited back to to the table. The message "Surpass Yourself" suggests that no matter how old they become, these media can adapt and evolve.
Agency	Spoon
Campaign	The Mass-Media Brothers
Advertiser	The Shizuoka Shimbun and Shizuoka Broadcasting System
Brand	Shizuoka Shimbun & Shizuoka Broadcasting System
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Television
Creative Director	Yo.....tsu Sa....to Subscribers Only
Copywriter	Hi....zu U..a Subscribers Only
Art Director	A...a K...ta Subscribers Only