Title | The Coffee Line |
Brief | What if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling. |
Agency | J. Walter Thompson London |
Campaign | The Coffee Line |
Advertiser | Shell |
Brand | Shell |
Posted | August 2018 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Story (original language) | Subscribers Only |
Media Type | Case Study |
Length | |
More Information | Subscribers Only |
Creative Director | Jo....an T...y Subscribers Only |
Creative Director | Ch....ne As....an Subscribers Only |
Creative Director | F...an L...z Subscribers Only |
Agency Producer | J...h W...h Subscribers Only |
Agency Producer | V...ty .e C...cy N...an Subscribers Only |
Executive Creative Director | L...s P..n Subscribers Only |
Creative Team | K...m Ha.....ha Subscribers Only |
Creative Team | J...g Br.....ick Subscribers Only |
Creative Team | S...n S...n Subscribers Only |
Creative Team | ..t T...as Subscribers Only |
Account Manager | S...ne K...f Subscribers Only |
Account Planner | O...ia J....on Subscribers Only |