| Title | The Coffee Line |
| Brief | What if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling. |
| Agency | J. Walter Thompson London |
| Campaign | The Coffee Line |
| Advertiser | Shell |
| Brand | Shell |
| Posted | August 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Case Study |
| Length | |
| More Information | Subscribers Only |
| Creative Director | Jo....an T...y Subscribers Only |
| Creative Director | Ch....ne As....an Subscribers Only |
| Creative Director | F...an L...z Subscribers Only |
| Agency Producer | J...h W...h Subscribers Only |
| Agency Producer | V...ty .e C...cy N...an Subscribers Only |
| Executive Creative Director | L...s P..n Subscribers Only |
| Creative Team | K...m Ha.....ha Subscribers Only |
| Creative Team | J...g Br.....ick Subscribers Only |
| Creative Team | S...n S...n Subscribers Only |
| Creative Team | ..t T...as Subscribers Only |
| Account Manager | S...ne K...f Subscribers Only |
| Account Planner | O...ia J....on Subscribers Only |
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