Shell - "The Coffee Line"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

5268

Title	The Coffee Line
Brief	What if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
Agency	J. Walter Thompson London
Campaign	The Coffee Line
Advertiser	Shell
Brand	Shell
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Posted	August 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Case Study
Length	120 seconds
More Information	Subscribers Only
Creative Director	Jo....an T...y Subscribers Only
Creative Director	Ch....ne As....an Subscribers Only
Creative Director	F...an L...z Subscribers Only
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