Lucas Peon
Chief Creative Officer at The Gate London
London, United Kingdom
TitleThe Coffee Line
BriefWhat if cleaner energy was in the café around the corner? To engage an audience of 18 to 45-year-olds on the subject of energy transition, a collaboration between Shell and coffee bar chain Costa turned spent coffee grounds into bio fuel for London’s iconic red buses. Needless to say, this innovation reaped a huge dose of media coverage and got people talking about clean energy and recycling.
Agency
Campaign The Coffee Line
Advertiser Shell
Brand Shell

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PostedAugust 2018
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