Title | Sex Never Gets Old |
Agency | The Gate |
Campaign | Sex Never Gets Old |
Advertiser | Church & Dwight Co., Inc. |
Brand | Replens |
Date of First Broadcast/Publication | 2021 / 3 |
Business Sector | Health & Pharmaceutical Products |
Tagline | Sex Never Gets Old |
Story | 'Sex Never Gets Old' is a campaign which celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life. |
Philosophy | 'Sex Never Gets Old' is a campaignwhich celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life. |
Problem | Older people are ignored in advertising and there is a taboo in society around older people and sex or intimacy. |
Media Type | Outdoor/Out of Home |
More Information | https://www.replens.co.uk |
Creative | Stephen Webley |
Chief Creative Director | Lucas Peon |
Creative | Rob Bovington |