| Title | The Sounds of the Underground |
| Brief | As the war in the Ukraine dwindled in UK media, so did donations to charities who rely on this coverage. Supplies for Ukraine C.I.C, who send life-saving equipment to the frontline needed to reignite public support.The public has become numb to the impersonal, and political, focus of coverage, so we found a new way in with something universally relatable at its heart. Music.During Eurovision, the world’s largest music event in Liverpool this year, local buskers selflessly donated their spots to Ukrainians who has lost theirs due to the conflict. Their performances were live-streamed across multiple locations in Liverpool’s MerseyRail network, sparking interest, donations and spreading hope through the power of music.Over the 5 days there was a 550% increase in site visitors which meant donations increased by 1444%, resulting in 60 trauma kits being purchased that protect 100’s of lives at risk in the Ukraine. |
| Agency |
Ketchum London
|
| Campaign |
The Sounds of the Underground
|
| Advertiser |
MerseyRail
|
| Brand |
MerseyRail
|
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| Date of First Broadcast/Publication |
Subscribers Only
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| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Case Study
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| Executive Creative Director |
i..y se.....jah Subscribers Only
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| Creative Director |
L..e W...er Subscribers Only
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| Creative Team |
Wo....ch G....ki Subscribers Only
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| Director |
B...an R...a Subscribers Only
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| Director of Photography (DOP) |
D....iy D...h Subscribers Only
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| Sound Design Company |
I...a Kl....ko Subscribers Only
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| Producer |
D...lo B...ov Subscribers Only
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| Music Company / Composer |
M...al G....ki Subscribers Only
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| Sound Engineer |
M....el V....in Subscribers Only
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| Designer |
J..e R...n Subscribers Only
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