| Philosophy | Whilst most car adverts focus on the drama and action of the model on the road, this spot succeeds in showcasing the Genesis G80’s arresting and immediate impact, without it ever moving an inch. Revolving around the idea that impressions can be made at various speeds, the visually-striking ad documents several beautiful scenes in extreme slow-motion detail – such as the unique speeds of a falling leaf, pigeons in flight, and rain droplets - before fixating on the moment a person encounters the Genesis G80 for the first time. By capturing the sensory response through dilating pupils and rising hairs, it delivers a graceful and dramatic reveal and cements the statement of the new model’s impressive ability to provoke such a reaction even when stationary. |