Title | Wonderfully Different |
Agency | Grey London |
Campaign | Wonderfully Different |
Advertiser | Kellogg's |
Brand | Pringles |
Date of First Broadcast/Publication | 2023 / 2 |
Business Sector | Potato Chips, Crisps & Crackers |
Philosophy | Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign. The campaign follows an attention-grabbing #MultiGRAINnotMultiGRAN OOH/social campaign last year that confirmed new Pringles Multigrain are indeed 100% gran free. The new spot will run on TV, VOD, OLV and social media channels in the UK until March 15th. |
Media Type | Television |
Length | |
Production Company | Biscuit Filmworks UK |
Global Chief Creative Officer | Javier Campopiano |
President & Chief Creative Officer | Laura Jordan Bambach |
Executive Creative Director | David Wigglesworth |
Group Creative Director | Christopher Lapham |
Group Creative Director | Aaron McGurk |
Creative Team | Christopher Lapham |
Creative Team | Aaron McGurk |
Creative Team | Cameron Sutherland |
Designer | Christopher Lapham |
Designer | Aaron McGurk |
Planning Partner | Lee Barber |
Strategy Director | Gilliam Caldwell-Dunn |
Managing Partner | Agi Varanyi |
Group Business Director | Tamsine Foggin |
Account Director | Alice Ashwell |
Executive Agency Producer | Nazneen Read |
Agency Producer | Anthony Borkett |
Assistant Producer | Angel Nkomo |
Project Manager | Elly Knott |
Media Agency | Carat |
Planning Partner | Greg Paterson |
Market Planning Director | Chantelle Townsend |
Account Director, Media | Becky Linares |
Media Planner | Oli Rose |
Director | Jeff Low |
Producer | Kwok Yau |
Executive Producer | Rupert Reynolds-Maclean |
Director of Photography (DOP) | Matthew Emvin Taylor |
Production Designer | Ollie Hogan |
Editing Company | Shift Post |
Editor | Saam Hodivala |
Editorial Producer | kirsty Oldfield |
Assistant Editor | Adam Buckmaster |
VFX Company | Untold Studios |
VFX Creative Director | Ben Cronin |
VFX Supervisor | Rebecca Clay |
Lead VFX Artist | Tom Moreland |
VFX Artist | Richard Harris |
VFX Producer | George Reid |
VFX Executive Producer | Ian Berry |
Post Production | Untold Studios |
Colorist | Julien Alary |
Music Composer | Jeff Low |
Sound | Gramercy Park Studios |
Sound Engineer/Head of Audio | Zak Kurtha |
Executive Sound Producer | Richard Donaghue |