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| Title | The Mass-Media Brothers |
| Brief | The spot was was made to celebrate the 75th anniversary of the Shizuoka Shimbun newspaper, and the 65th of the Shizuoka Broadcasting System. On the beach, the elderly Mass Media Brothers - newspaper and television - decide to go back to the gym when they fail to engage the attention of two internet-generation girls. After a lot of hard work, they're invited back to to the table. The message "Surpass Yourself" suggests that no matter how old they become, these media can adapt and evolve. |
| Agency | Spoon |
| Campaign | The Mass-Media Brothers |
| Advertiser | The Shizuoka Shimbun and Shizuoka Broadcasting System |
| Brand | Shizuoka Shimbun & Shizuoka Broadcasting System |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Television |
| Creative Director | Yo.....tsu Sa....to Subscribers Only |
| Copywriter | Hi....zu U..a Subscribers Only |
| Art Director | A...a K...ta Subscribers Only |
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