Xbox - "Survival Billboard"

McCann London

McCann London London, United Kingdom

Awards

18392

Brand: Xbox
Country: United Kingdom

Advertiser: Microsoft

Title	Survival Billboard
Brief	To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Agency	McCann London
Campaign	Survival of the Grittiest
Advertiser	Microsoft
Brand	Xbox
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Billboard
Length	111 seconds
Agency Production	C...t Subscribers Only
Executive Creative Director	..b D...al Subscribers Only
Executive Creative Director	La....ce Th....on Subscribers Only
Creative Director	J...e M...z Subscribers Only
Art Director	J...e M...z Subscribers Only
Creative Director	S...iv M...ry Subscribers Only
Copywriter	S...iv M...ry Subscribers Only
Creative Team	J...b B....al Subscribers Only
Art Director	J...b B....al Subscribers Only
Creative Team	..m N....on Subscribers Only
Copywriter	..m N....on Subscribers Only
Agency Producer	L..s Ne....be Subscribers Only
Production Company	Mo....um Wo.....de Subscribers Only
Production Company	..M Subscribers Only
Media Rep.	E....an Subscribers Only