The Weekly National Lottery - "Based on a true Lotto story"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Denmark

3672

Title	Based on a true Lotto story
Brief	Money can’t buy love, but that's just what this Danish Lotto millionaire did. The film shows how Lotto winner no. 3254 helped her neighbour reunite with somebody he once loved after being separated by thousands of kilometres and over 40 years. Lottery winners are often portrayed as selfish and irresponsible with their money, spending it on big cars, yachts and other indulgences. But research shows that Danish Lotto winners often share the joy of winning with others.
Agency	Robert/Boisen & Like-minded A/S
Campaign	Based on a true Lotto story
Advertiser	The Danish National Lottery
Brand	The Weekly National Lottery
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Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Creative Director	He....ch Ve.....rd Subscribers Only
Creative Director	R..é S..n Kam......ard Subscribers Only
Account Director	G...e An....en Subscribers Only
Strategist	..m B...en Subscribers Only
Director	T..e Fr....en Subscribers Only
Director of Photography (DOP)	J...er Sp....ng Subscribers Only
Editor	R...us N...lm S....dt Subscribers Only
Colorist	J...s B..h Ve......ard Subscribers Only