Charlotte Ghekiere
Project Leader at FamousGrey
Bruxelles, Belgium
TitleFAQ
BriefReaders were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers.
Agency
Campaign Faq
Advertiser ‎De Persgroep
Brand De Morgen
PostedNovember 2019
Business Sector Banking, Finance, Law & Insurance
Story We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers.
Media Type Case Study
Digital Marketing Manager
Creative Director
Copywriter
Art Director
Art Director
Strategist
Strategist
Design
Account Director
Animation

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