| Title | Ads movie campaign |
| Agency | m_nstr_ |
| Campaign | Creative Adventures |
| Advertiser | MAPED |
| Brand | Maped |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Others |
| Story | mplanted in more than 80 countries, Maped entrusted us with their global communication. This communication is based on a new promise : Give back the power to the imagination. To mark the 2014 “back to school” period, we developed a new brand platform focusing on kids (TV spot « The Super products » ) and digital mums/parents via social networks to stimulate the creativity of their children. |
| Philosophy | To mark the 2014 “back to school” period, we developed a new brand platform focusing on kids (TV spot « The Super products » ) and digital mums/parents via social networks to stimulate the creativity of their children. We devised and created 4 punchy product films with film Director Philippe Valette to create enthusiasm and to develop Maped’s notoriety, especially in the key, strategic development markets in South America. |
| Media Type | Television |
| Length | |
| Market | France |
| Director | Philippe Valette |
| Production Company | Wizz Productions |
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