Ahmed Hafez Youness
Creative Strategist at Facebook
Cairo, Egypt
TitleThe Line Up Song (107s)
BriefAfter six years of not competing in any national competitions, and the previous team having retired, the players of the Egyptian soccer team were unknown to most people. As the team geared up for the African Cup of Nations, Coca-Cola needed to help Egyptians memorize the new line-up that was about to represent them. A cheery song did the trick.
Agency
Campaign The Line Up Song
Advertiser Coca-Cola Company
Brand Coca-Cola

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PostedApril 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
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