Title | Break the algorithm |
Title (original language) | Algoritmo |
Agency | BBDO Argentina |
Campaign | Break the algorithm |
Advertiser | PepsiCo Inc. |
Brand | Pepsi |
Date of First Broadcast/Publication | 2021 / 2 |
Business Sector | Soft Drinks, Tonics |
Story | In the new, bold and comical Break the Algorithm campaign, Pepsi challenges social media users to step out of the bubble created by the algorithm and try something new. |
Media Type | Social Media |
Length | |
General Creative Director | Christian Rosli |
General Creative Director | Joaquin Campins |
Creative Director | Yago Fandiño |
Creative Director | Mathias Harbek |
Art Director | Manuel Fernández De Luca |
Copywriter | Diego Melfi |
Brand Lead | María Pía Ithurralde |
Chief Strategy Officer | Javier Quintero |
Senior Strategist | Antonella Raffo |
Head of Data | Silvina Kassardjian |
Data Analyst | Francisca Balbiani |
Managing Director | Juan Korman |
Head of Digital | Lucía Parodi |
Sr. Content & Media Planner | Victoria Sackmann |
Director of Production Operations | Anita Pillado |
Producer | Patricia Abelenda |
Production Company | BITT |
Director | Javier Lourenco |
Executive Producer | Mariana Motta |
Still photographer | Nico Klikowsky |
Production Coordinator | Mariela Falatycki |
Production Coordinator | Majo Tabares |
Stills | Pedro Dapello |
Stills Production Assistant | Coni Buchanan |
Creative Assistant | Juan Christmann |
Creative Assistant | Luciano Servino |
Designer | Alvaro Ortega Bianchi |
Designer | Gabriel Alomar |
Retouch Artist | Alvaro Ortega Bianchi |
Retouch Artist | Gabriel Alomar |
Motion Graphics | Nicolás Cesani |
3D Artist | Leandro Pedrouzo |
3D Artist | Jorge Paparas |
3D Artist | Gabriel Toledano |
3D Artist | Pablo Contento |
2D Artist | Julio Azamor |
2D Artist | Daniela Fiore |
Compositing Artist | Guido Ferraro |
Compositing Artist | Santiago Caffarena |
Compositing Artist | Juani Lomonaco |
Editor | Mariela Falatycki |
Colorization | BITT |
Sound | BAMBA MUSIC |
Voice Casting | Porta Estudio |
Voice | Leto Dugatkin |
Advertising Manager | Nicolás López Marti |
Advertising Manager | Carlo Espinoza |
Advertising Manager | Masha Podoshkik |
Advertising Manager | Sabrina Senior |