Title | Late Night Drama (French) |
Title (original language) | Le drame de fin de soirée |
Agency | Marcel |
Campaign | #NightAssistance |
Advertiser | Mondelez International |
Brand | Granola |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Biscuits, Bread, Crispbread |
Problem | Granola s’inscrit dans les usages de la cible en préemptant un moment de consommation bien singulier : la petite dalle de fin de soirée. Une réalité de consommation constatée dans de nombreuses conversations sur Twitter et confirmée par une étude menée par Data2Decisions en septembre 2015 avec 79% des 18-25 ans déclarant consommer des biscuits la nuit. |
Media Type | Television |
Length | |
Marketing Director | Bertrand Goursolle |
Marketing Manager | Matthieu Guignard |
Brand Manager | Violaine Menard |
Brand Manager | Charlotte Duplantier |
Brand Manager | Thomas Thibord |
Chief Executive Officer (CEO) | Pascal Nessim |
Chief Executive Officer (CEO) | Charles Georges-Picot |
Chairman | Anne de Maupeou |
Chief Creative Officer | Dimitri Guerassimov |
Chief Creative Officer | Fabien Teichner |
Creative Director | Jeremie Bottiau |
Art Director | Geoffrey Masse |
Copywriter | Nicolas Mouquet |
General Manager | Olivier Sebag |
Account Executive | Vanessa Peronny |
Project Manager | Barbara Cruchet |
Head Of Planning | Ghislain Tenneson |
Strategic Planner | Leoda Esteve |
Account Executive | Jeanne Neuschwander |
Social Media Manager | Raphael Catherin |
Digital Art Director | Lionel Bui |
Project Director | Renaud Cacciani |
Project Director | Cedric Gagnaire |
UX Designer | Vadim Vichniakov |
Director of Public Relations | Nathalie Roland |
Director of Public Relations | Mélanie Colléou |
TV Production | Prodigious |
Head of TV | Elodie Jonquille |
Production Company | Blue |
Production Company | Your Girlfriend |
Executive Producer | Linda Boggle |
Post Production | Médialab |
Post Production | One More |
Post-production Producer | Agnieszka Kozbial |
Executive Producer | Benjamin Darras |
Music, Radio and Sound Design | Prodigious |
Music Composer | Brice Davoli |
Sound Producer | Boris Nicou |
Music Producer | Boris Nicou |
Media Agency | Carat France |
Managing Partner | Benjamin Taïeb |