Jacquelin Guillaume-Duverne
Creative Director at pasdepubmerci
PARIS, France
TitleSecure password
Agency
Campaign ChatGPT printed
Advertiser Emmäus Connect
Brand Emmäus Connect
Date of First Broadcast/Publication 2023 / 9
Business Sector Human Rights
Story Emmaüs Connect prints ChatGPT; because those who could be helped by these tutorials do not know how to log in. 16 million French people are struggling with digital technology. Apply for a job, find accommodation, make a doctor's appointment, redo your papers, pay your taxes, access your social rights, monitor your children's schooling... you now have to log in to access most of the daily services. For people in precarious situations, the consequences of this “illectronism” are particularly serious: cut off from digital technology due to lack of equipment or minimum knowledge, they are deprived of essential services and slowed down in their efforts to find more stability. “PEOPLE WHO ARE COMPLETELY INDIFFERENT TO THE HYPE SURROUNDING AI, FULLY UNABLE TO USE BASIC DIGITAL TOOLS. Turning on a computer, using a mouse, scanning a document... choosing a secure password: so many tasks that ChatGPT could help to understand, if only the people who would benefit from these tutorials knew how to access them. This is why we printed ChatGPT to make it accessible to people who are suffering from this digital divide.
Media Type Outdoor/Out of Home
Creative Director
Art Director

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