Title | DEFY feat Macy Baez |
Agency | FCB New Zealand |
Campaign | DEFY |
Advertiser | Sony Corporation of America |
Brand | Sony |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
Philosophy | What does it take to become a dancer, when you're born profoundly deaf? Meet Macy Baez, the star of project DEFY, a fearless 15-year-old hip-hop dancer from the Illawarra, Australia. Watch her story to find out how she dances by feeling the music, and through this, how she’s making her way onto the world stage. #extrabass |
Media Type | Digital |
Length | |
Executive Creative Director | James Mok |
Executive Creative Director | Tony Clewett |
Media Planner | Kate Grigg |
Media Planner | Kate Kennedy |
Creative Team | Melina Fiolitakis |
Account Director | Hannah Downes |
Account Director | Toby Sellers |
Photographer | Mike Braid |
Head of Content Production | Pip Mayne |
Social | Mark Cameron |
Social | Kate MacDonald |
Head of Creative Services | Jenni Doubleday |
Creative Team | Kelly Lovelock |
Account Management | Laura Little |
Head of Craft | Nick Smith |
Studio Manager | Simon Pengelly |
Digital Strategist | Dan West |
Strategist | Rufus Chuter |
Creative Team | David Shirley |
Producer | Tim Bern |
Music Composer | Josh Fountain |
Composer | Level Two Music |
Editor | Fiona Hayden |
Retoucher | Scott Kelly |
Production Company | Flying Fish |
Producer | Sam Attenborough |
Director of Photography (DOP) | Marty Williams |
Directors | James Solomon |