Title | Billboards Beyond Borders (1mn34s) |
Brief | Journalists around the world are silenced by controlling governments and leaders for controversial stories and tweets. Reporters without Borders Sweden launched a global outdoor campaign to republish these headlines and take a stand against censorship. “Being Gay is Normal” can be seen on billboards in bold block letters in the streets of repressed countries. How? Billboards Beyond broke new ground by using a loophole in Google Street View to create a new type of impactful advertising. |
Agency | Åkestam Holst /NoA |
Campaign | Billboards Beyond Borders |
Advertiser | Reporters Without Borders |
Brand | Reporters Without Borders |
Posted | November 2018 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Story (original language) | Subscribers Only |
Media Type | Digital |
Executive Creative Director | M...us Ja.....on Subscribers Only |
Copywriter | S...n L...in Subscribers Only |
Art Director | M...in N...by Subscribers Only |
Art Director | H..o W...mo Subscribers Only |
Art Director | E....na R....ung Subscribers Only |
Account Director | S..a Cl....ar Subscribers Only |
Account Manager | A...n M..i Subscribers Only |
PR Strategist | ..a P....on Subscribers Only |
K...a Ma.....on Subscribers Only | |
Account Planner | K..l Wi....öm Subscribers Only |
Production Company | F..m S...m W..h L..e Subscribers Only |