Title | Parents |
Agency | Moroch |
Campaign | McPick 2 |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2016 / 7 |
Business Sector | Restaurants & Fast Food |
Philosophy | Lucky Post editor Travis Aitken and sound designer Scottie Richardson were part of the new campaign for McDonald’s via agency Moroch that reminds us that there are many things you cannot choose, but you can “McPick 2.” The campaign highlights humor in everyday subtleties of life - “Parents” is an excerpt of dad emoji illiteracy and “Passengers” presents the awkward and unfortunate scenarios we find ourselves locked into during flights. |
Media Type | Television |
Length | |
Color | MPC LA |
Broadcast Director | Kathleen Torres |
Executive Creative Director | Kevin Sutton |
Art Director | Elijah Farmer |
Copywriter | Greg Szmurlo |
Agency | iNSPIRE! |
Creative Director | Benjamin Jara |
Copywriter | Ivan Gonzalez |
Production Company | Poster |
Director | Plastico |
Director | Sebastián Caporelli |
Post Production | Lucky Post |
Editor | Travis Aitken |
Executive Producer | Jessica Berry |
Assistant Editor | Alex Heisterkamp |
Mixer | Scottie Richardson |
Finish Artist | Tim Nagle |
Colorist | Ricky Gausis |