| Title | Swile - The most useless card right now |
| Brief | The Swile card can essentially be used in restaurants, stores, theaters, cinemas, sports clubs… In short: all the places that were closed during the pandemic.But instead of waiting for « the right moment » to launch this new card and finding themselves lost in advertising noise post-lockdown, Swile decided to take advantage of this awkward situation, and launched its card through a self-deprecating, humorous campaign.The campaign was broadcasted on billboards (outdoor, bus, subway and train stations) in major French cities. |
| Agency |
STEVE
|
| Campaign |
La carte la plus inutile du moment
|
| Advertiser |
Swile
|
| Brand |
Swile
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Executive Creative Director |
Gu.....me La....ue Subscribers Only
|
| Directrice artistique |
J...e Gr....er Subscribers Only
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| Copywriter |
A....ne B...h Subscribers Only
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| Chief Marketing Officer (CMO) |
An......ole C..n Subscribers Only
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| Brand Director |
V....nt Col.......sari Subscribers Only
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| Head of Creative |
V....nt Le.....re Subscribers Only
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| Brand Manager |
M...n Ch.....non Subscribers Only
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| Head of Paid |
V....ey B...in Subscribers Only
|
| Group Account Director |
D...e .e P..s Subscribers Only
|
| Strategy Director |
D...e .e P..s Subscribers Only
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| Project Manager |
P...re E...et Subscribers Only
|
