Benjamin Coché
Copywriter at Serviceplan France
LEVALLOIS PERRET, France
TitleThe Virtual Crashboard
Title (original language)Le simulateur d'impact (anglais)
BriefAn interactive digital billboard was erected near busy pedestrian crossings all over the Paris area. Equipped with a motion detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road when the red man was showing. The frightened faces of the pedestrians were projected directly onto the billboard and shown alongside the caption: “Don’t risk looking death in the face. Check the lights and cross safely”. Pictures and films of the frightened faces were used as an online awareness-raising tool.
Agency
Campaign The Virtual Crashboard
Advertiser Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
Brand Sécurité routière IDF

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Date of First Broadcast/Publication Subscribers Only
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TaglineSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
ProblemSubscribers Only
Media Type Interactive Outdoor Experience
Length
Executive Creative Director H...é P...on Subscribers Only
Creative Director D...el P...z Subscribers Only
Associate Creative Director L...nz La......ner Subscribers Only
Associate Creative Director F...z R�.....cher Subscribers Only
Art Director Fr....ois L....nt Subscribers Only
Chief Creative Officer Al.....er S...ll Subscribers Only
Copywriter Be....in C...é Subscribers Only
Producer R...ud C....rt Subscribers Only
Agency Producer R...ud C....rt Subscribers Only
MOTION DESIGN D...is F...z Subscribers Only
Production Manager I..�s Br.....au Subscribers Only
Editor An.....que M....au Subscribers Only
Sound Engineer Al.....re P....er Subscribers Only

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