Paul Arthurs
Head of Art at TBWA\Dublin
Dublin, Ireland
TitleRed dinosaur
Agency
Campaign Don't be a Fossil
Advertiser Sustainable Energy Authority of Ireland
Brand SEAI
Date of First Broadcast/Publication 2021 / 1
Business Sector Energy & Water Authorities, Utilities
Story Fossil fuel cars are on the road to extinction. In the coming years, motorists in Ireland won't be able to buy a new petrol or diesel car. And right now, electric cars are far more sustainable and are increasingly more affordable. Anyone that persists with a fossil fuel car risks getting stuck in the past, just like the dinosaurs. That’s why we created a Jurassic themed campaign for SEAI (Sustainable Energy Authority of Ireland) that will get people thinking about their next car and the impact their choice has on both the environment and their wallet. Don't be a fossil. Drive electric.
Media Type Print
Art Director
Copywriter
Designer
Illustrator

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