Andrea Engum
Designer at B-Reel Films
TitleCommon sense since 1946
BriefKornmo is a traditional Norwegian cookie made from wholegrain. It's been around since 1948 and has a strong positioning among older Norwegians as a sensible snack. The challenge was to make the cookie popular among younger Norwegian parents. The solution was to have fun with a special group of people: overprotective parents, who in this case go to great lengths to prevent their kids from getting any bumps or bruises. Parenting should be simple, down to earth and straightforward. Just like a Kornmo cookie.
Agency
Campaign Common sense since 1946
Advertiser Orkla
Brand Kornmo Original

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
SoundtrackSubscribers Only
Creative Team M..s Be.....øm Subscribers Only
Creative Team M...us H....ad Subscribers Only
Project Manager El.....th L�.....tad Subscribers Only
Account Manager K...il B...en S...ly Subscribers Only
Director To....in Bj.....und Subscribers Only
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Designer A...ea E...m Subscribers Only
Grading/Online J...en A...y Subscribers Only
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