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B-Reel Films
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IKEA - "25m2 SYRIA"
This ad is part of the ACT Responsible Collection
- Brand: IKEA
- Country: Norway
- Advertiser: Red Cross, NRK TV-aksjonen, IKEA
| Title | 25m2 SYRIA |
| Brief | When you visit IKEA, the home interiors on display are always picture perfect. But “25 square metres of Syria” was different. It was an accurate reproduction of a real home just outside Damascus in Syria. IKEA’s posters and price tags told the story of the family and gave visitors a sense of what it must be like to live in a war zone. |
| Agency | POL Oslo |
| Campaign | 25m2 SYRIA |
| Advertiser | Red Cross, NRK TV-aksjonen, IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative / Art Direction | S...re Ma.....en Subscribers Only |
| Copywriter | M..a F....rø Subscribers Only |
| Account Manager | ..a Eg......dal Subscribers Only |
| Account Director | M...ka Au.....son Subscribers Only |
| Designer | Ch.....an La.....en Subscribers Only |
| Designer | A...ea E...m Subscribers Only |
| Designer | ..e J...b ..�e S....um Subscribers Only |
| Agency Producer | U..a H...ig Subscribers Only |
| Agency Producer | T..E B....ARD Subscribers Only |
