Project Manager, Marketing and Communications
at
Miljömärkning Sverige AB
Stockholm, Sweden
| Title | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| Agency | Abby Priest |
| Campaign | Adobe Stock Apparel |
| Advertiser | Adobe Systems, Inc. |
| Brand | Adobe |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Creative Director | O...r He.....st Subscribers Only |
| Copywriter | H...an N...rg Subscribers Only |
| Art Director | O...r He.....st Subscribers Only |
| Photographer | O...r Gy......ärd Subscribers Only |
| Wardrobe / Stylist | M...a B....um Subscribers Only |
| Account Manager | A..a F...s Subscribers Only |
| Account Manager | ..a R..s Subscribers Only |
| Account Director | A....as M...e Subscribers Only |
| Account Director | S...e Gu.....son Subscribers Only |
| Account Director | N...as C...a Subscribers Only |