| Title | Perfect Search |
| Brief | To let everyone to know about the Perfect Fit philosophy, the campaign targeted pet owners who were already living according to the brand's principles. This was done by buying rare keywords typed only by the most responsible pet owners, such as “cat balcony”, “dog fitness instructor” and another 83 keywords with a searching frequency of less than 300 a month. Overall, it cost just $68. Those who typed the chosen keywords were given the things they were looking for, free of charge, as a reward for perfect pet care. |
| Agency | BBDO Russia Group |
| Campaign | Perfect Search |
| Advertiser | Mars LLC |
| Brand | Mars Petfood |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Executive Creative Director | A...ey F....ov Subscribers Only |
| Creative Group Head | S...a Ts....na Subscribers Only |
| Copywriter | P..r M....uk Subscribers Only |
| Copywriter | A...n B....ov Subscribers Only |
| Digital Art Director | A...ey Kr....ov Subscribers Only |
| Managing Director | N....ia Ts.....va Subscribers Only |
| Client Services Director | An.....ia Du......aya Subscribers Only |
| Account Director | An.....ia Ba.....nko Subscribers Only |
| Account Manager | L...a Sh.....iia Subscribers Only |
| Strategic Planning Director | P...na P...ek Subscribers Only |
| Digital Analyst | J..e Lu....na Subscribers Only |
| Digital Producer | Y...y M...n Subscribers Only |
| Strategic Planner | A..a K...ko Subscribers Only |
| Strategic Planner | V..a Zg.....ya Subscribers Only |
| Marketing Director | O..a Ko....va Subscribers Only |
| Brand Manager | E...a To....va Subscribers Only |
| Advertising Manager | An.....ia Bo....va Subscribers Only |
| Advertising Manager | An.....ia Ba.....ova Subscribers Only |
More Work
SEE ALLpUp Syndrome
- BRAND:
- Pedigree
- AGENCY:
- BBDO Russia Group
pUp Syndrome
- BRAND:
- Pedigree
- AGENCY:
- BBDO Russia Group