| Title | A banner made to irritate |
| Brief | Most people find banner ads annoying - and SandozAG is banking on exactly that. The pharmaceutical company created an interactive ad to annoy web users. The ad asks visitors what really annoys them: traffic jams, coffee stains, that friend who is always in shape? Once users admit they are irritated, the questions stop and up pops an ad for Persen, a medication designed to help lower irritability and stress. |
| Agency |
OutOfTheBox
|
| Campaign |
A banner made to irritate
|
| Advertiser |
Sandoz
|
| Brand |
Persen
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Creative Director |
E...ni Ta.....kov Subscribers Only
|
| Copywriter |
V...en A....an Subscribers Only
|
| Art Director |
V...en A....an Subscribers Only
|
| Account Manager |
V...en A....an Subscribers Only
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