| Title | The Most Expensive Smart Bracelet In The World |
| Brief | Visitors to Russian e-commerce sites selling digital gadgets couldn’t believe their eyes when they saw a new smart bracelet listed for the outrageous price of 3.2 million roubles. As they delved into the offer, they soon discovered that the bracelet came as part of a package deal – with the new Jaguar F-Pace SUV. The truth was revealed in a film by one of Russia’s top YouTube gadget reviewers. A smart way of drawing attention to Jaguar’s very first SUV on a tight media budget. |
| Agency |
OutOfTheBox
|
| Campaign |
The Most Expensive Smart Bracelet In The World
|
| Advertiser |
Jaguar Land Rover
|
| Brand |
Jaguar F-Pace
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2016 |
| Story | Subscribers Only |
| Media Type |
Case Study
|
| Creative Director |
P...l Mo.....ov Subscribers Only
|
| Associate Creative Director |
E....ni Ta.....kov Subscribers Only
|
| Copywriter |
V...en A....an Subscribers Only
|
| Art Director |
M...a Mi......ova Subscribers Only
|
| Account Director |
Ek.....na I....va Subscribers Only
|
| Account Manager |
S...a Ba....va Subscribers Only
|
| Head of Production |
Vi....ia Ku.....va Subscribers Only
|
| Designer |
A...ey R...v Subscribers Only
|