| Title | The single release |
| Brief | Popaganda is Stockholm’s biggest rock festival. This year, it put the fans to the test. Rather than running a major promotional campaign, it decided to share the festival’s line-up with only a handful of people. It also spread the word on a sprinkling of beer coasters, pizza boxes, coffee cups and other random ephemera around the city. Then it sat back to see what would happen. Sure enough, the news spread via social media and word of mouth. A truly viral campaign. |
| Agency |
Saatchi & Saatchi
|
| Campaign |
The single release
|
| Advertiser |
POPAGANDA / LUGER INC.
|
| Brand |
POPAGANDA Music Festival
|
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| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Creative Director |
G...av Eg.....dt Subscribers Only
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| Art Director |
G...av Eg.....dt Subscribers Only
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| Copywriter |
K...a J....rd Subscribers Only
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| Art Director |
E..k H...t .f O...�s Subscribers Only
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| Graphic Designer |
G...av D...rt Subscribers Only
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| Account Manager |
L...se P....on Subscribers Only
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