PEN Swedish center - "Buy a Voice for Freedom of Speech"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

5761

Title	Buy a Voice for Freedom of Speech
Brief	Röster (Voices) is Sweden's biggest commercial voice archive. To support PEN's fight for freedom of speech, the usual voice samples in Röster’s archive were replaced with texts by authors and journalists who had been persecuted, tortured or jailed for speaking their minds. Every time a voice was booked for a campaign, part of the agent’s fee went directly to support PEN’s struggle for freedom of expression.
Agency	Nord DDB STO
Campaign	Buy a voice
Advertiser	PEN International
Brand	PEN Swedish center
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Posted	January 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	119 seconds
Creative Director	F....ik Si.....on Subscribers Only
Creative Director	O..e La....th Subscribers Only
Copywriter	P...er Di....us Subscribers Only
Account Manager	T....se L...in Subscribers Only
Design Director	J..o Br.....tröm Subscribers Only
Account Manager	Ro....ak Fa....an Subscribers Only
Graphic Designer	P...er Mo....rg F....ng Subscribers Only
Director of Photography (DOP)	.o P�....tun Subscribers Only
Editor	A...st H�.....son Subscribers Only
Editor	E...l Lu....rg Subscribers Only
Sound Production	Fl.....na L....on Subscribers Only